This beginner-friendly course introduces learners to the fundamentals of digital marketing and how businesses use online strategies to reach audiences, build brands, and achieve business goals. Participants will explore key areas such as audience research, branding, content creation, social media marketing, SEO, paid advertising, email marketing, analytics, and automation through hands-on activities, quizzes, and a final Digital Marketing Plan project. By the end of the course, learners will have the skills to create effective digital marketing strategies and apply them in real-world settings, including business support, freelancing, personal branding, and technology-related careers.